公共關(guān)系行業(yè)產(chǎn)品標(biāo)準(zhǔn)術(shù)語

2016-02-15

1. 媒體關(guān)系Media Relations

2. 媒體研究/ Media study

3. 媒體傳播策略/ Media communications strategy

4. 消費者觸媒習(xí)慣/ Consumers' Media behavior analysis

5. 媒體關(guān)系評估/ Media relations evaluation

6. 媒體傳播計劃 / Media planning

7. 媒體關(guān)系管理/ Media relations management

8. 媒體監(jiān)測/ Media monitoring

9. 傳播績效評估/ Media communications evaluation

10. 軟文投放/ Advertorial Pitching

11. 新聞發(fā)布/ Press release

12. 專訪安排/ Interview arrangement

13. 稿件撰寫/Press materials drafting

14. 新聞剪報/News clipping

15. 活動管理Event Management

16. 活動策略規(guī)劃/ Event strategy

17. 活動計劃/Event planning

18. 活動管理/ Event management

19. 活動績效評估/ Event evaluation

20. 現(xiàn)場執(zhí)行/ On-site execution

21. 視覺創(chuàng)意/ Visual & creative

22. 設(shè)計制作/ Designing & Producing

23. 營銷傳播Marketing Communications

24. 營銷傳播研究/ Marketing communications study

25. 消費者調(diào)查/ Consumer surveys

26. 營銷傳播規(guī)劃/ Marketing communications strategy

27. 營銷傳播計劃/ Marketing communications planning

28. 營銷傳播管理/ Marketing communications management

29. 傳播績效評估/ Communications evaluation

30. 新產(chǎn)品上市/ New product launch

31. 巡展活動/ Road show

32. 促銷活動/ Sales Promotion

33. 企業(yè)傳播Corporate Communications

34. 企業(yè)傳播規(guī)劃/ Corporate communications strategy

35. 企業(yè)傳播計劃/ Corporate communications planning

36. 企業(yè)傳播管理/ Corporate communications management

37. 傳播績效評估/ Communications evaluation

38. 出版物制作/ Publishing

39. 網(wǎng)站制作/ website producing

40. 內(nèi)部傳播Internal Communications

41. 內(nèi)部溝通體系/ Internal communications system

42. 員工意見調(diào)查/ Employee Survey

43. 內(nèi)部傳播規(guī)劃/ Internal communications strategy

44. 內(nèi)部活動計劃/ Internal communications initiative planning

45. 內(nèi)部傳播計劃/ Internal communications planning

46. 內(nèi)部關(guān)系管理/ Internal relations management

47. 傳播績效評估/ Communications evaluation

48. 內(nèi)部活動/Internal event

49. 團(tuán)隊建設(shè)/Team building

50. 內(nèi)聯(lián)網(wǎng)建設(shè)/ Intranet building

51. 內(nèi)刊制作/ In-house journal

52. 網(wǎng)絡(luò)公關(guān)Digital PR

53. 網(wǎng)絡(luò)媒體研究/ Digital media study

54. 網(wǎng)絡(luò)受眾分析/ Digital audience analysis

55. 網(wǎng)絡(luò)公關(guān)規(guī)劃/ Digital PR strategy

56. 網(wǎng)絡(luò)傳播計劃/ Digital communications planning

57. 網(wǎng)絡(luò)媒體管理/ Digital media management

58. 網(wǎng)絡(luò)輿情監(jiān)測/ Digital monitoring

59. 網(wǎng)媒績效評估/ Media communications evaluation

60. 博客管理/Blog management

61. 論壇管理/ BBS management

62. SNS傳播/ Social network system communications

63. IM傳播/ Instant Message communications

64. 搜索引擎優(yōu)化/ Search engines optimizing

65. 網(wǎng)站設(shè)計/ Web designing

66. 聲譽管理Reputation Management

67. 公關(guān)環(huán)境研究/ PR circumstance study

68. 企業(yè)公民政策/ Corporate citizenship policy

69. 領(lǐng)導(dǎo)人形象管理/ CEO reputation management

70. 企業(yè)新聞制度/Press release management system

71. 企業(yè)信息監(jiān)測/Corporate Information monitoring

72. 領(lǐng)導(dǎo)人活動安排/ CEO’s activities arrangement

73. 投資者關(guān)系Investor Relations

74. 投資者關(guān)系研究/ Investor relations study

75. 投資者溝通體系/ IR communications system

76. 投資者關(guān)系規(guī)劃/ Investor relations strategy

77. 投資者溝通計劃/ IR communications planning

78. 定期信息披露/ Information disclosure

79. 溝通績效評估/ Communications evaluation

80. IPO傳播/ IPO communications

81. 路演/ Road show

82. 年報制作 Annual reports producing

83. 股東大會/ Shareholders conference

84. 公共事務(wù)Public Affairs

85. 政府版圖研究/ Government chart study

86. 政策決策研究/ Policy & decision-making study

87. 政府關(guān)系規(guī)劃/ Government relations strategy

88. 社區(qū)關(guān)系規(guī)劃/ Community relations strategy

89. 政府關(guān)系管理/ Government relations management

90. 社區(qū)項目管理/ Community project management

91. 利益團(tuán)體溝通管理/ Stakeholders communications management

92. 公益贊助/ Sponsorship

93. 危機管理Crisis Management

94. 危機管理體系/ Crisis management system

95. 危機管理手冊/ Crisis management manual

96. 危機模擬培訓(xùn)/ Simulated crisis training

97. 危機預(yù)警監(jiān)測/ Media monitoring

98. 危機對策方案/ Crisis management solution

99. 危機評估/ Crisis evaluation

100.危機處理/ Crisis management execution